Our story
About Us
From a pioneering hosiery brand to a nationwide beauty powerhouse — innovation and satisfaction since 1992.
About the company
Exxel Prime Int'l Trading Inc., formerly Exxel International Trading, was formed by Michael Siytaoco in 1992. The company started the distribution of stockings and hosiery products in the market under the brand name ORO.
ORO established quality hosiery products and introduced innovative favorites among hosiery users — including Varicose RX, Anti Cellulite Support, and Medical Therapeutic Stockings.
- 2004
ORO Socks launches
Daily-wear socks for school, children, adult men and women, and sports — built on the same quality Filipinos trust.
- 2008
OMG Oh My Girl
A new line of nail products — nail polish, nail care, and nail accessories that would become a household name.
- 2017
OMG Hair Care
Hair conditioner, hair dye color cream, hair serum, and a full range of hair care essentials.
- Today
Nationwide growth
ORO and OMG continue expanding their reach — now available in more than 3,000 store outlets nationwide, alongside KLIK and Blusol.
Our mission
We are driven to grow our business with relentless pursuit of profitability through constant focus on:
- Innovative and sustainable quality products
- Operational efficiency
- Customer's voice
- Exceptional people
Our vision
To be the top choice brands of innovative and sustainable quality products in every Filipino household.
"Innovation creates unique, exciting, high-quality products at competitive prices. Satisfaction aims to create a lasting experience from every product use."
A decade of nail perfection
Since 2008, OMG Oh My Girl has been the go-to brand for high-quality, affordable nail products. With hundreds of shades and innovative nail care solutions, we empower every girl to shine — while ORO keeps every step comfortable and every day polished.
